LinkedIn can be a great recruitment tool for talent, but it’s more than that. It can be used as a great channel for marketing.
Any successful business needs new customers. If you’re too scared to talk to new people, it’s unlikely that you’ll grow as fast as you’d like to.
The majority of new businesses face a unique problem – how do you get that first customer when you have no track record?
Getting meetings with senior decision makers is often a stumbling block – so how do you go about getting that meeting which could change your business?
People get serious value simply from engaging in a strong relationship built around trust.