In this episode of Fiscal Therapy, Richard Miller, brand director at Crisp and Co, discusses the importance of building a competition-crushing brand.
IP Australia: Push for trade marks to protect small business brands Less than 1.3 percent of Australian small businesses own a trade mark for their brand, creating the real risk of IP theft and copycatting.
Branding is much more than just the name or logo given to a small business. It extends to the emotions you feel when you think of the company, writes Nina Hendy.
Having somebody else rip off your branding to cash in on your hard work is frustrating. That’s why understanding trade marks is so important.