The terms trade mark, patent and copyright are known by most business owners, although the distinctions in meaning are not always understood. Find out the difference between the three and when to seek which.
Your business identity is often the greatest asset of your business, and also the asset most prone to damage. The lifeblood of many SMEs is repeat customers and new business arising from referrals. A business’s reputation among its customer base is paramount. Every business should have a strategy in place for protecting its brand identity. […]