If there’s a “tech-lash” underway, it’s businesses that embrace their humanity who will end up on top – and that’s great news for SMEs.
Should hospitality business owners be afraid of their customers’ power?
In an age where the rate of change is rapid, it’s those who listen and share who will be placed to meet the challenges this presents head on.
Delivering a great customer experience can be as simple as being visible, reputable and reliable – but how do you stand out from the pack?
Customer research is often overlooked in business, but given your customers are the foundation of your business it should be front and centre.
Meeting customer expectations is vitally important for small businesses – but it’s not always easy to meet them when time and resources are scarce.
Tech failures are one of life’s unavoidable obstacles, but what do you do when that tech failure affects your customers?
Think superstars have nothing to do with business owners? Think again. Last week, Adele showed the world she has a lot to teach about brand integrity.