Trade marks are a subject of mystery to many businesses. However, with thousands of new businesses (and new brands) popping up every year, it is crucial for you to understand the purpose and importance of trade marks.
Managing your expenses is the key to managing profit in your business. Here are 5 expenses that can sneak up on you.
Search engine marketing (SEM) is one of the most cost-efficient ways to reach your target audience when they are ready to buy.
Promoting the founder’s personal credentials through the astute use of testimonials can help the business to gain a quick boost in credibility.
Follow these three keys to saving money when starting a business, and you will run a lean business that will have every chance to grow and be successful.
There are two schools of thought on whether pay-per-click is effective for brand names; one of which I believe and one of which I find tenuous at best.
Alisa Page believes selling is an art and a science, and it’s all about understanding what your customer’s needs are and how they think about things.
Despite the fact that much of the personal correspondence has moved online via social media or to email, the vast majority of business mail is still by post.
Losing customers and sales can occur for a number of reasons, but a lack of perceived trust, while common, is easily rectified and should not be ignored.