In a world where customers expect service anywhere and anytime, business owners need efficient customer relationship management (CRM) systems to get ahead.
Networking is a key part of building a business and a reputation, but how do successful business owners manage the friendships they develop in the process?
Are you a loyal customer and stick with the same suppliers through the good times and the bad? Or are you happy to shop around and switch suppliers based on the best deal?
In small business, you can’t expect strong sales or great customers and clients without first fostering trust in your offering. Expecting anything less is a case of putting the cart before the horse, writes Renae Smith.