Key aspects of your business IP such as logos and branding shouldn’t be left vulnerable to theft or imitation. Here’s exactly what’s at risk.
IP Australia: Push for trade marks to protect small business brands Less than 1.3 percent of Australian small businesses own a trade mark for their brand, creating the real risk of IP theft and copycatting.
From registering your business name to getting an ABN and understanding trademarking, this article will show you how to get set up quickly and easily.
Branding is much more than just the name or logo given to a small business. It extends to the emotions you feel when you think of the company, writes Nina Hendy.
A common fear among business owners is the thought of an idea being copied and claimed by someone else. Question is, how do you protect something as abstract as an idea?
Brand is a big part of a business’ profitability. And in dynamic, fast moving industries it can be the difference between success and failure.
Having somebody else rip off your branding to cash in on your hard work is frustrating. That’s why understanding trade marks is so important.
Commissioning a graphic designer to come up with a great logo for your new business is often the first thing done, but it really shouldn’t be.